Ah yes, the About page. Vitally important yet highly ignored. Day 06 of #10daysbetterblog continues the pruning practice from day 05. This static page on a blog needs to be clear but it also needs to be accurate, up-to-date. When I navigated to my about page, I was pleased to notice mine was fairly current. I don’t like the font size or the size of the pic at the bottom. And I need to add some more of my best writing and some easier calls to action. But this should be kind of fun and easy to do.
When I reflect on my page and compare it to others’, it’s clear to me how important experience is for this page.
- What have I done?
* How can I paint a picture of what I do and what I can offer you or your company to pursue your health?
* Am I putting a good (great!) foot forward?
* Am I viewed as an expert?
* Am I perceived as capable of helping you pursue your goals?
As John says, this should be one of your most viewed pages. It deserves frequent time and attention. Updates should be fairly regular, and reinvention should be considered every six to twelve months. And with that, I’m happy with the adjustments I made – font, a better pic, and some links to my favorite articles.