I’m building a new model for care in the medical field. The original idea wasn’t mine, but I’ve adopted it and made my adjustments. The campaign is called Exercise is Medicine. It’s an initiative of the American College of Sports Medicine. The idea is that people listen to their doctors and will respond if their doctors recommend that they get more physical activity. Just about all of us need more physical activity in our lives and doctors don’t have the time (or usually the expertise) to monitor a person’s fitness. I launched the initiative for Madison in January. I have two doctors that I’m working with and I’m happy with the dialog we’ve started and the program we have in place. The only problem: none of the recommendations have lead to exercise prescription.
Have you ever felt the Resistance?
If you have ever tried to do something creative, or something that would benefit other people, or something that would make your a healthier or better person, you have felt Resistance. Resistance, according to Steven Pressfield, is what tells us that we’re not good enough, that we are going to fail, that we’ll blow it, that we don’t actually want these good things anyway.
The Resistance for me right now is that next hurdle. How do I make some simple adjustments and get some clients to sign up for our program? How much information should I be sharing with the doctors? I put a lot of work into setting up the program, establishing the relationships with the doctors and making the ask for them to participate. It was exciting to launch the program but now I’ve entered the Resistance. The excitement is gone. Momentum has been lost. I’m questioning if this will work and even if so, what’s my next move?
Building a business, establishing relationships, determining your next move all take time. It’s a disciplined practice to plan and execute and I often find it therapeutic to just write it out like this blog post and share it.
Have you had any experience with the Resistance? What kinds of processes do you go through when you’re building something for the first time?