If you don’t use a Mac, some of this may not make sense – I get that. Because I used to be there. I was using a PC because “I was more of a business user…” whatever. I had my reasons and my reservations. But when Katie got her MacBook in 2006, it wasn’t long until I preferred to write blog posts (like the one you’re reading) on her computer instead of mine. At that point in the game it was simply because the keyboard was so much smoother under my fingertips. Then I started reading blogs of other creative and business-minded professionals and I saw a glaring pattern – they were all on Macs. “There must be something to this Mac cult,” I thought to myself.
I wanted one. If I’m really honest with myself, it started as an elitist mentality and desire. But there’s more to it. It quickly became about productivity and passion. About being a catalyst and part of a movement. When I got my MacBook Pro, I had a machine that inspired me to write and create products with a passion that never came out of my IBM ThinkPad. Please read: I have nothing against PCs and I am not suggesting they are inferior computers. I simply always come back to the following thought: I love working and writing on my Mac. If that’s what it takes to sit down every night, do the work and publish thoughts and projects to the world, then it was worth every penny.
I am a newly converted Apple fan. When I really started to look at the company of Apple and the products they shipped, I continue to grow my admiration for Mr. Jobs. While Apple is known as an innovator, it can be argued that they did less creating and more perfecting. Apple didn’t create the ability to take your music with you. The CEO of Sony one day gave Steve Jobs a Walkman. Mr. Jobs was in awe, returned to Apple and started working on the iPod. At age 11 Mr. Jobs saw his first computer as NASA. He didn’t create the computer, but he started a company that perfected the personal computer we know today.
What I’ve learned from Apple and specifically Steve Jobs is that it takes a ruthless dedication and discipline to think differently. This discipline is essential as one aspires to greatness and attempts to change an industry. Because of Steve Jobs, I can write this post and honestly testify to the world that I am actively working towards greatness and even and industry-altering business model.
I read two profound thoughts on Twitter about the passing of Steve Jobs. First, he will be remembered along side of Einstein and Edison. Second, The way to honor Steve Jobs is to take your current project [today] and turn it upside down and shake it up with all your might!
For inspiration, beautiful design, and the courage to think different, thanks Steve.