Three Words (2013)

I’ve been doing 3 Words since 2009.  I saw Chris Brogan do this on his blog and I immediately thought it was a great idea.  My interpretation is that I don’t want to just pick three words that are self-explanatory.  I want them to be a little bit cryptic and a little abstract.  I want them to beg deeper meaning and contemplation.  They deserve a story.

Because that’s what I want to be about.  Donald Miller has taught me that a good life is a good story.  A great story is compelling and life-giving.

The point of this blog post is to reflect on my goals for the new year.  I have a lot going on with grad school ending right at the same time Katie and I are expecting our third child.  Of course the grad school this is meant to launch me into a new job.  Lots of stuff going on.  That haste is well-represented in my three works for 2013.


When I think of research, organization, professionals, I think of Jim Collins.  In his seminal book, Good to Great, Collins demonstrated to me how meticulous he and his lab were in researching what difference between good companies and great companies.  I had never heard such detailed analysis of companies.  Collins knows his stuff, and many would consider him an expert in the field of business and management.  That’s where I’m going.  I’ve got a huge passion for exercise as medicine, and I’m very much inspired by the work of Collins and how I would replicate his work and research philosophy to my own.

But Collins to me also is about that book I reference: Good to Great.  There’s a distinction between the two, and I need look at that every day this year.  It’s very easy for me to focus on the good things and not ever get to the great things.  The good things make you feel good, probably because they’re easier than the great things.  I need to cut the fat, I need to streamline the process, I need to focus on the great.


The main component of this word in 2013 for me is in reference to Coach Lombardi’s famous quote: “There are three things important to every man in this locker room. His God, his family, and the Green Bay Packers. In that order.”  He was obviously talking to the team, so #3 was their job, which came after faith and family.  I know in my heart this needs to be true, and in 2013 I need to make bigger strides so that it becomes a reality.  It’s very easy for me to say, “take care of business, support the family…”  But it’s entirely different to lead each day putting faith absolutely first (lucky I’m a morning first) and family right there at #2.

Coach also is about what you first thought about – coaching athletics.  I’m a personal trainer, exercise specialist, cardiac rehab specialists.  It all comes down to coaching.  And as I launch my new business this year I want the ethos of coaching and athletics to be a strong component.

Lastly, I feel I’ve been coached in a new and exciting way via someone I met on Twitter.  His name is Jon Swanson and he runs a blog called 300wordsaday.  His writing has been inspiring and introspective.  We’ve connected numerous times via email also and his coaching has made for an excellent end of 2012, and I want that to springboard into this next year.


One of my favorite books of all time is Four Pillars of a Man’s Heart.  It’s all about Christian manhood.  It’s extremely educational and motivations.  I think in this world we need much better and stronger men in homes.  Wives need us, kids need us, other members of the family need the men to step up.  Good things (great things!) happen when men are doing what they’re meant to do – lead.  I want to examine the meaning of being a pillar in my family.  The author (Stu Weber) breaks this down in the book – so there’s a lot of room for learning with Pillar.


So there you have it.  The goal for this post isn’t for everyone to know what my three words are – what are yours?  It’s still early in the year – skip the New Year’s resolutions.  Identify three goals or three words to drive how you spend your days this year.

3 thoughts on “Three Words (2013)

  1. Jess

    Great post Hans… Interesting words. It would be fun to chat about this sometime… I think Grant shares your third word. Very cool.

  2. Pingback: Preview of Goals Project for 2014 |

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