Through the first five months of 2017 I’ve consumed and created more content than I have in all of last year. It has been a wonderul start to the year and I’m excited where it may go. While I certainly planned this out, I didn’t see it unfolding the way it has and I can only credit dedication (publishing a vlog every Saturday) and hard work (editing takes lots of time!) to my success thus far.
As my health and fitness career evolves, I’ve found myself asking new questions.
How do I help more people? What conversations need to happen to make people healthier? Is my social presence telling the story of fitness?
In January I started a weekly newsletter, From The Training Desk of Hans Schiefelbein. Each week I read a lot of articles and find myself chatting with clients throughout the week about them — why not share more formally! Two added benefits are (1) I would be kept accountable to keep reading and (2) I’d be forced to really know the articles I share because if clients bring it up you need to be able to have a discussion or clarfy the author or my position. For years I’ve subscribed to similar newsletters and finally this year I decided that I could produce the same content and value for my tribe.
At the time I started the newsletter, our church was starting a new year-long series called Love This Book (LTB). The idea is to read through select portions of the Bible. We did a similar challenge in 2012 but we read the entire Bible! So in December and January I had been getting into vlogs (“video blogs”) related to the fitness industry and entrapraneur/small business owners in general. A topic that bubbled to the top for me was “document, don’t create.” Since I started blogging in 2006, I’ve constantly felt pressure to blog and create content. But with the two of the biggest aspects of my life (faith and fitness) the story plays out better when you document your message rather than create content in the traditional sense of end-user material. So I thought to myself: what if I documented how I was reading and processing LTB? After two weeks of pondering, I decided to start the LTB vlog. Daily vlog posts seemed unpractical so I settle on a weekly episode. I haven’t missed a Saturday for 21 weeks.
The goal here today isn’t to describe any more details than what I’ve already shared. The goal is to get up to 30,000 feet and look at the landscape. I want to educate and inspire people and that doesn’t happen when I consume content. Consuming content is part of the equation but the impact happens when I create content, start a discussion, and help people pursue their healthy and disciplined lifestyle.
While all this consuming and creating hasn’t been without its challenges, it’s been worth it. I look back at my portfolio with pride in what I’ve been able to publish. That’s what people see. What people don’t see is the footage sitting on the editing room floor, the hours editing, but also (and this is closest to me) what I’m learning about publishing and building a business. I have objectives above and beyond hitting publish on the vlog and the newsletter and that is to create a tribe of followers and a brand of purpose that will sustain my business and life in the near future.