I can’t lie – I’ve been thinking about Best of Madison a lot lately. I am one of six finalists in the personal trainer category for Madison Magazine’s Best of Madison awards. When you’re in a business like health and fitness, so much of your opportunities are the product of your marketing and exposure to the public. Winning this completion would help in the short term with immediate exposure and in the long term as I can always say I was voted Best of Madison (well at least for a couple years). After Googling the other candidates, I’ve realized I’m in good company. At the same time there’s at least two other candidates that could/should certainly have been included but for some reason are not (sorry Peter and Pat). This tells me that Dane County has plenty of talent and opportunities for people to pursue their health in 2018.
This process has forced me to think of what I would do if I win. Could I leverage the moment of attention to build my brand? Will the publicity make me a better trainer? And what if I don’t win? Losing sucks, will that be a downer? Or will I compare myself more critically to the competition and up my game? I’ve realized competitions like this are pretty subjective. Looking across the candidates in the top six and the other notables “left out” makes me realize how difficult it would be to really determine the best trainer in Madison. I mean really… what makes the best trainer and how is the public supposed to really vote on such a small (niche) category? Which means this is really a popularity contest – which trainer can get the most people from their tribe to vote for them? But then why did Pat (with 30,000 followers) and Peter (Mr. VIP boot camp where hundreds show up) not get in the top six? What I’m trying to say is that it’s hard to know how reliable and accurate this voting is which brings me to my conclusion.
Win or lose Best of Madison, nothing changes for me. Everyone likes to win. But often it’s losing that helps us the most in life. I love to win but I really want to do what helps most in life which may be losing; or you could call it “not winning”, as in places 2-6 didn’t lose, they just didn’t win. I’m not writing this as a pre-emotive excuse for losing. I have a great shot at winning this thing. Why? Because I’m a really good trainer. I know my stuff, I know my clients, I have my protocols and training philosophy in place and I’m on a great journey of mastering my craft. When you’re in the business of behavior change, that’s right where you need to be.
What this competition has done the most for me is keep me focused on getting better each week. It’s interesting timing since I’m currently cranking through some coninuing education credits for my ACSM certification. What’s best for my career is always learning, always getting better, always moving the ball down the field. But this drive can so easily fall away in the hustle and bustle of dozens of client sessions per week. That’s why this competition has been great – it’s forced me to reflect on what I’m doing, always improve, and be ready in case the spotlight shines in my direction.
But win or lose, nothing changes. I’ll still be in pursuit of a healthy and disciplined lifestyle.