Two weeks ago I accepted an offer as a personal trainer at Pinnacle Health and Fitness. I am excited for this opportunity, especially after meeting a few of my new clients and experiencing the culture and business model at this facility. I’m finishing the current session at the YMCA teaching TRX, kettle bell, and worksite wellness.
The one big question
One of the big questions I’ve asked myself in this new role is “What is my area of expertise?” Our director has challenged me with the same question. This mentality is consistent with a popular mantra of Jim Collins: What can you be the best in the world at? Similarly, Andy Stanley challenges leaders to “only do what only you can do.” I get distracted very easily. I want to be a jack-of-all-trades. I want to be all things to all people. And that just doesn’t work. Clarity and focus are essential. So this fundamental question needs an answer if I am to succeed here at Pinnacle.
I am a runner. I’ve been running half and full marathons for over eight years. I’m starting to get into triathlon, but my expertise is in cardiovascular training for runners and supplementing this training with TRX and kettle bells. Also my training specializes in establishing short and long-term goals for maximal motivation and performance. Lots of people talk about goals. I have a slightly different take. I believe most people need a specific goal on the calendar to give their training context. As a runner, my goal has always been a race. So I’ve developed my training philosophy to put a performance on the calendar so that my clients can feel their training has purpose. They are preparing for an event. They are building with an end in mind.
There is a ton of potential at Pinnacle. I just had a great ad hoc meeting this morning in the lobby where we discussed some promotional ideas for my TRX/kettle bell class. I have a lot of freedom to create things and build my own business within the club. Lots of the members have found community there. It feels good.