On Friday I’ll be shipping a new website for H&H Arborists. It’s been a fairly big project because I’ve worked with two programmers and a photographer. I’m acting more as an executive producer, but I’m ok with that. I received the latest copy tonight and I’ve been working on our last round of adjustments for a couple hours. I’m so excited to go live with this site.
Shipping is important for small businesses and creative people. I ship blog posts about twice a week. I try to ship interesting things on Twitter (which posts to Facebook, to some people’s dismay). But what I’ve realized is that successful people need to ship. Shipping just means putting out quality product. Some people think it should be perfect. I think it should be a work in progress. Of course you always want it to be excellent, but don’t wait for perfect. Is anyone perfect? You’ll find a laundry list of failures when you look closely at any “successful” company.
Shipping gets it out the door and into the hands of people to use it. You can always make adjustments, right? When Tom sent me this last draft tonight, I learned a ton about things I should have thought through. So I’ll make some adjustments and ship on Friday as planned. It will be a huge sense of accomplishment and the learning will continue as I mess with the site more and help it evolve.
Do you ship? Do you create? Blogging is a great way to ship. Twitter is easy because you can grab other people’s important Tweets and retweet. Do you have a book in you? You could write the first chapter and I’d help you get it online for the world to see.
Think about what you have to offer and make a plan to ship by next Wednesday. You thought I’d say Friday, didn’t you. Ship Wednesday – because you can.