Building and the Resistance

I’m building a new model for care in the medical field. The original idea wasn’t mine, but I’ve adopted it and made my adjustments. The campaign is called Exercise is Medicine. It’s an initiative of the American College of Sports Medicine. The idea is that people listen to their doctors and will respond if their doctors recommend that they get more physical activity. Just about all of us need more physical activity in our lives and doctors don’t have the time (or usually the expertise) to monitor a person’s fitness. I launched the initiative for Madison in January. I have two doctors that I’m working with and I’m happy with the dialog we’ve started and the program we have in place. The only problem: none of the recommendations have lead to exercise prescription.

The Resistance

Have you ever felt the Resistance?

If you have ever tried to do something creative, or something that would benefit other people, or something that would make your a healthier or better person, you have felt Resistance. Resistance, according to Steven Pressfield, is what tells us that we’re not good enough, that we are going to fail, that we’ll blow it, that we don’t actually want these good things anyway.

The Resistance for me right now is that next hurdle. How do I make some simple adjustments and get some clients to sign up for our program? How much information should I be sharing with the doctors? I put a lot of work into setting up the program, establishing the relationships with the doctors and making the ask for them to participate. It was exciting to launch the program but now I’ve entered the Resistance. The excitement is gone. Momentum has been lost. I’m questioning if this will work and even if so, what’s my next move?

Building a business, establishing relationships, determining your next move all take time. It’s a disciplined practice to plan and execute and I often find it therapeutic to just write it out like this blog post and share it.

Have you had any experience with the Resistance? What kinds of processes do you go through when you’re building something for the first time?


2 thoughts on “Building and the Resistance

  1. Jess

    YES!!! Resistance sucks… I have entered the Resistance with my business, fitness, and with medical school and it really took the wind out of my sails, but only for a short time. In response to Pressfield’s quote, I agree that resistance can TELL us many negative things if we allow it to. In my life, resistance has meant that I need to work harder (or smarter), never that I am not good enough. Resistance has revealed (or confirmed) some of the things that I am most passionate about in life because I am willing to brush off defeat and go at it again. Resistance requires determination and my stubborn refusal to fail because I know that I am good enough and I know that I WANT it. I guess I couldn’t lay out the process to overcome these situations… a mixture of stepping back, praying on it, and faith that God will lead the way. Needless to say, it is a punch in the gut that leaves quite a bruise, especially with the amount of thought, work and sacrifice we put into our efforts.
    I am really proud of what you are doing with Exercise is Medicine. This Resistance reveals and builds character, creativity, and patience. I can’t wait to see where you go with this next, I know it will be great.

    I hope you know that we support you all. the. way!

    1. Hans Schiefelbein Post author

      Jess, good distinction on the “not good enough” part. A lot of the Resistance is focused round launching things, and that’s probably why the quote came out that way. You’re right, that it takes a combination of thoughts, practices, and faith to persevere. Ad for me, it just takes processing, often rough blogging like this. And it sure helps to have friends in your corner. Thanks for the support. I need to shoot some back your way soon! Glad we’re going to see you guys this weekend!!


Those are my thoughts. What are yours?

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